A campaign from Cadbury, designed to boost Britain's community spirit and bring a 'spirit of play', won a recent UTalkMarketing People's Choice award. For Cadbury's Spots v. Stripes campaign, players choose a side and then challenge opponents to games, logging points for their team. In addition, Cadbury hosts local events nationwide to promote the campaign. The sweeping campaign includes TV, print, online, events, social media, with separate Facebook pages for the teams, Twitter...