On Wednesday, February 24, I participated in a panel at Carnegie Mellon University to discuss social analytics and the impact of social technologies on personal identifiable information. The current c hallenge is not digitizing information, but finding relevant information . This is achieved through: 1) Listening 2) User Type Analysis 3) Engagement In addition to me, the panel participants included: Gene Connors, Partner at Reed Smith Sean Ammirati, COO of ReadWriteWeb Mike Smith, Associate Professor...