Marketing with feeling. Great reminder from Outspoken Media that people are motivated to act because of how something makes them FEEL. “Marketing is historically cold. That means when companies are able to make us feel something, anything, we’re drawn to it. Whether it’s Burger King letting us ‘have it [our] way’, Staples telling us ‘that was easy’ or Hallmark daring us to ‘send the very best’, we practically trip over ourselves to get close to it.” Not more followers, better followers. From ScLoHo...