Telligent and Community Server were sponsors of the Sports Marketing 2.0 VIP Summit in San Francisco this last week. 100 attendees engaged in conversation through four panels hosted by a number of industry experts from Telligent, Microsoft, Intel, General Motors, IBM, Omniture, the NFL, the NBA and others. There were some great topics. We spent time talking about measuring the impact of social marketing. We discussed that, often, social marketing is "top of funnel" marketing that can't...